C.E.O./FOUNDER- RASHANNA ROACH

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I consider myself an “Around-The-Way Girl Going Around The World.” This description is an appreciation for my roots, the beauty in my growth, and a visualization of my experiences and aspirations. At my core, I’m a Black, Caribbean/African-American girl from Boston (Roxbury and Mattapan), Massachusetts who understood the importance of utilizing resources, networking, and giving back. Vocal A.C.T.I.O.N., LLC is my passion and purpose in practice. It’s rooted in my faith in God, family, and community- all of which tremendously helped to cultivate the leader, speaker, coordinator, and advocate that I am. In some ways my work is a dedication to them. The impact of my company’s investment in Black people and communities globally will be my legacy and I will always utilize my gifts and resources to provide quality services and be of service to them [Black people].

That said...

My Story

CONNECTOR. LEADER. VOCAL. PROJECT MANAGER

Rashanna Roach currently serves as the CEO of Vocal ACTION, LLC, a strategy and philanthropy consultancy. Just as many CEOs of small companies, Rashanna has operated in multiple capacities from consultant to marketing to business development. Under her leadership, Vocal ACTION has expanded services and collaboration beyond metropolitan Washington, DC to include Boston, Orlando, and Barbados. When Rashanna isn’t owning and operating this company, she works as a Management Program Analyst for a local government office and has served in multiple capacities that include contract administration, budget management, data management, strategic planning, and quality improvement since 2016. She also enjoys traveling, co-hosting The 1000 Club Podcast, a story of Black-woman friendship, and is the Creator and Creative Producer for COMMENCEMENT, a weekly Instagram-Lives series with Historically Black Since that highlights the lives and careers of HBCU/BGLO graduates. 

 

Rashanna holds a Master of Science in Justice, Law, and Society with a concentration in Public Policy from American University in Washington, DC; a Bachelor of Arts in Sociology from Tuskegee University; certifications in Strategic Project Management, Municipal Management (CPM), and Lean Six Sigma-Greenbelt from George Washington University; she intends to sit for the PMP examination in 2022. 

 

Her specialities include project management, process improvement, training, travel, and individual/team-building. She merges her love for Black people with her expertise and experience in project management solutions to design/develop, implement, and evaluate solutions that will racial equity for Black people and communities globally. 

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WHAT'S IT LIKE TO WORK WITH RASHANNA?

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Positive, passionate, supportive, motivational, and nurturing. These are only some of the characteristics that describe Rashanna. A dear friend turned into a business coach, travel agent, and "therapist" has helped support my growth with my new business endeavor while also ensuring my family and I enjoy fun and make memories together. Whether you need a quick get-a-way, lessons on how to start your business, or motivational interviewing, Rashanna is without a doubt the Boss-lady for the job!

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CHRISTIE & COURTNIE,
THE 1000 CLUB PODCAST

Rashanna has transferred her project management skills into our podcast which has helped us to prioritize our goals and make effective plans and timelines to implement them. [She] has been able to push the club to elevate our exposure and connect to our followers through the things that makes us unique. She always thinks outside the box to make sure we are staying relevant.  

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WUYAH, CLIENT
LAUNCHER, FROM BRUNCH TO LAUNCH PROGRAM

Rashanna has been a blessing beyond my expectations during my journey in building mu business/brand. Rashanna is truly a professional. She has driven me to see my full potential and stretched me beyond my comfort zones. I truly admire her networking abilities and being able to connect me with vendors that are affordable and efficient. I most appreciate that she is accessible to me beyond our scheduled meetings.  Rashanna allowed for me to believe I could own my own brand even when I struggles with accepting my purpose. 

LATOYA, CLIENT
COLLEAGUE, CLIENT, AND FRIEND

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WHAT DOES THE DATA SAY?

GALLUP STRENGTHS FINDER 2.0

Rashanna's Top 5 Themes

  1. Strategic: People who are especially talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues. 

  2. Command: People who are especially talented in the Command theme have presence. They can take control of a situation and make decisions. 

  3. Arranger: People who are especially talented in the Arranger theme can organize, but they also have a flexibility that complements this ability. They like to figure out how all of the pieces and resources can be arranged for maximum productivity. 

  4. Activator: People who are especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.

  5. Ideation: People who are especially talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.

 

LEADERSHIP PRACTICES INVENTORY (LPI) 360

Rashanna's Five Practices of Exemplary Leadership (Ranked)

  1. Challenge the Process

    • Search for opportunities by seizing the initiative and by looking outward for innovative ways to improve

    • Experiment and take risks by constantly generating small wins and learning from experience

  2. Enable Others to Act

    • ​Foster collaboration by building trust and facilitating​​ relationships

    • Strengthen others by increasing self-determination and developing competence

  3. Inspire a Shared Vision

    • Envision the future by imagining exciting and ennobling possibilities​

    • Enlist others in a common vision by appealing to shared aspirations

  4. Encourage the Heart

    • Recognize contributions by showing appreciation for individual excellence​

    • Celebrate the values and victories by creating a spirit of community

  5. Model the Way

    • Clarify values by finding your voice and affirming shared values​

    • Set the example by aligning actions with shared values