Chief Executive Officer/Founder
Rashanna Roach was born and raised in Boston, Massachusetts. Often described as “bossy,” Rashanna’s natural inclination toward leadership was nurtured immediately by family, community, and church leaders. Over the years she has pursued leadership opportunities to be an advocate, often utilizing her “authority” to give a voice to those who were unheard. In 2006, Rashanna was elected as her senior class Vice President at Boston Latin School after running on the slogan, “A Choice With A Voice.” While attending Tuskegee University, she served as the Basileus for the Theta Beta Chapter of Zeta Phi Beta Sorority, Inc. and president of the Sociology Club.
However, it was during her campaign for Miss Tuskegee University that she created the vision of Vocal A.C.T.I.O.N. grounded in the motto, “A Voice That Projects A.C.T.I.O.N.” Initially “Attaining Community Through Improving Our Networks (ACTION)” connected student voters to her ideas of bringing together the city and school community, but it has since become a professional motto for Rashanna. It represents the foundation of collective efficacy- it is the idea that together we all achieve; a reminder that we all have a responsibility to contribute our time, talent, and resources, and a proclamation to control our own narratives by ensuring we have a seat at every table.
As the CEO/Founder of Vocal A.C.T.I.O.N., LLC, Rashanna does it all. In addition to managing company operations, marketing, strategy, finance, etc., she serves as a Project Strategy/Management Specialist where she provides program analysis, content development, strategic planning, capacity building, development, and event coordination services to clients. Alongside being the CEO/Founder, Rashanna is a Program Analyst and Contract Administrator for the Youth Services Division of a DC Government agency. She currently holds a Bachelor of Arts in Sociology from Tuskegee University (2011) and a Master of Science in Justice, Law, and Society with a concentration in Justice and Public Policy from American University (2014). Rashanna has utilized her training in project management, proposal writing, and capacity building techniques to contribute in various roles within the public and private sectors. She has been featured The Washington Post, and was named one of NEWSLA's 2016 Women Making History.