C.E.O./FOUNDER- RASHANNA ROACH

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CONNECTOR. LEADER. VOCAL. PROJECT MANAGER. 

Rashanna is the Founder and CEO of Vocal A.C.T.I.O.N., LLC, at DC-Metro based strategy, management, and philanthropic consultancy. The company’s provides quality and tailored support and guidance to stakeholder invested in positively impacting Black people and communities globally. More specifically this work is carried out through project management, travel management, research, capacity building, training and technical assistance, and philanthropic efforts. Rashanna is certified in Strategic Project Management, Municipal/Public Management, and Lean Six Sigma-Greenbelt, from George Washington University. Rashanna also possesses experience in program development (if you were interested in creating a program or curriculum), contract administration and managing budgets over $1 million. 

Rashanna has a B.A. in Sociology from Tuskegee University and a M.S. in Justice, Law, and Society (Public Policy concentration) from American University. She is also the Host and Creative Producer of COMMENCEMENT, a weekly Instagram Live series with Historically Black Since highlighting the lives and careers of HBCU and/or BGLO graduates, and 1/3 of The 1000 Club Podcast.

HER Story

THE STORY BEHIND VOCAL A.C.T.I.O.N., LLC

Rashanna Roach was born and raised in Boston, Massachusetts to African-American and Barbadian parents. Often described as “bossy,” Rashanna’s natural inclination toward leadership was nurtured immediately by family, community, and church leaders. Over the years she has pursued leadership opportunities to be an advocate, often utilizing her “authority” to give a voice to those who were unheard. In 2006, Rashanna was elected as her senior class Vice President at Boston Latin School after running on the slogan, “A Choice With A Voice.” While attending Tuskegee University, she served as the Basileus for the Theta Beta Chapter of Zeta Phi Beta Sorority, Inc. and president of the Sociology Club.

However, it was during her campaign for Miss Tuskegee University that she created the vision of Vocal A.C.T.I.O.N. grounded in the motto, “A Voice That Projects A.C.T.I.O.N.” Initially “Attaining Community Through Improving Our Networks (ACTION)” connected student voters to her ideas of bringing together the city and school community, but it has since become a professional motto for Rashanna. It represents the foundation of collective efficacy- it is the idea that together we all achieve; a reminder that we all have a responsibility to contribute our time, talent, and resources, and a proclamation to control our own narratives by ensuring we have a seat at every table.

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WHAT'S IT LIKE TO WORK WITH RASHANNA?

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Rashanna has transferred her project management skills into our podcast which has helped us to prioritize our goals and make effective plans and timelines to implement them. [She] has been able to push the club to eleveate 

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CHRISTIE & COURTNIE,
THE 1000 CLUB PODCAST

Rashanna has transferred her project management skills into our podcast which has helped us to prioritize our goals and make effective plans and timelines to implement them. [She] has been able to push the club to elevate our exposure and connect to our followers through the things that makes us unique. She always thinks outside the box to make sure we are staying relevant.  

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WUYAH, CLIENT
LAUNCHER, FROM BRUNCH TO LAUNCH PROGRAM

Rashanna has been a blessing beyond my expectations during my journey in building mu business/brand. Rashanna is truly a professional. She has driven me to see my full potential and stretched me beyond my comfort zones. I truly admire her networking abilities and being able to connect me with vendors that are affordable and efficient. I most appreciate that she is accessible to me beyond our scheduled meetings.  Rashanna allowed for me to believe I could own my own brand even when I struggles with accepting my purpose. 

LATOYA, CLIENT
LAUNCHER, FROM BRUNCH TO LAUNCH PROGRAM

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WHAT DOES THE DATA SAY?

GALLUP STRENGTHS FINDER 2.0

Rashanna's Top 5 Themes

  1. Strategic: People who are especially talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues. 

  2. Command: People who are especially talented in the Command theme have presence. They can take control of a situation and make decisions. 

  3. Arranger: People who are especially talented in the Arranger theme can organize, but they also have a flexibility that complements this ability. They like to figure out how all of the pieces and resources can be arranged for maximum productivity. 

  4. Activator: People who are especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.

  5. Ideation: People who are especially talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.

 

LEADERSHIP PRACTICES INVENTORY (LPI) 360

Rashanna's Five Practices of Exemplary Leadership (Ranked)

  1. Challenge the Process

    • Search for opportunities by seizing the initiative and by looking outward for innovative ways to improve

    • Experiment and take risks by constantly generating small wins and learning from experience

  2. Enable Others to Act

    • ​Foster collaboration by building trust and facilitating​​ relationships

    • Strengthen others by increasing self-determination and developing competence

  3. Inspire a Shared Vision

    • Envision the future by imagining exciting and ennobling possibilities​

    • Enlist others in a common vision by appealing to shared aspirations

  4. Encourage the Heart

    • Recognize contributions by showing appreciation for individual excellence​

    • Celebrate the values and victories by creating a spirit of community

  5. Model the Way

    • Clarify values by finding your voice and affirming shared values​

    • Set the example by aligning actions with shared values